I’m not convinced that people get into tiki just for a great drink. People like the atmosphere of tiki bars. More than kitsch, more than camp, people respond to the style and eventually they end up liking it in a completely unironic way… It has a lot to do with being able to go into a bar for two to three hours with no windows and a completely hermetically sealed Hollywood-esque theme. They help you dream. The good ones that last, they perform that function best.