One of the values of things I learned absolutely directly from Steve was the whole issue of focus. What are we focusing on: focus on product. I wish I could do a better job in communicating this truth here, which is when you really are focused on the product, that’s not a platitude. When that truly is your reason for coming into the studio, is just to try to make the very best product you can, when that is exclusive of everything else, it’s remarkable how insignificant or unimportant a lot of other stuff becomes. Titles or organizational structures, that’s not the lens through which we see our peers.
We all see the same physical object. Something happens between what we objectively see and what we perceive it to be. That’s the definition of a designer – trying to somehow articulate what contributes to the way we see the object.
Heading on for two decades working with Tim, one of the things I have always admired is the quiet consideration he gives to trying to understand how he perceives something. He will take the time. I think that testifies to the fact that he knows it’s important.
(Source: The New York Times)
I actually never intended [After Dark] to see the light of day. It was a personal project. I was working on my Ph.D. thesis project at the Lawrence Berkeley Laboratory. I taught myself to program the Macintosh during that time
We care about every detail and it takes us a bit longer to do that. That’s always been the case… It means more to us to get it right than to be first.
When Steve asked you a question? You didn’t ramble and, whatever you did, you didn’t make up an answer. If you didn’t know, you just said that you didn’t know. But then you told him when you’d have an answer.
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care — just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity — for giving a damn.